BIOGRAPHY

"There is a subtle and silent retribution that accompanies those who are born with little and conquer everything: it is not arrogance, but an unquenchable thirst. It is the soul that gets used to fighting and can no longer stop, even when it has already won. Because those who start from darkness, when they light their own light, realize that they often also illuminate their own shadows. Gianleo never pursued wealth for luxury itself, but to free himself from the sense of lack that had lived within him since he was a child.

And even success, achieved with bare hands, becomes another form of slavery. You change your clothes, but not your skin. You live in the penthouse, but your gaze is always turned to the stairs you climbed.

Those who start from the bottom and reach the top often do not find peace, but only new vertigo. Because they do not trust well-being, they fear it. And in the end, the real weight is not that of the poverty overcome, but of the memory that reminds you every day who you once were. And perhaps, will never truly leave you."

He was born on May 2, 1988 in Comiso, a small town in the Iblei hills. He spent his childhood and early youth in Pozzallo, a small town bathed by the Mediterranean Sea, well known for its seafront, golden beach and a climate that has nothing to envy of Miami. He attended Middle School in Pozzallo and in 2002 he obtained the Middle School Certificate with the highest grade.

Until he set foot in High School he was a quiet, shy and also respectful boy. But as the years went by he became more and more impetuous and reckless. Precisely in that period, attending the "Archimede" Commercial Technical Institute in Modica, he collected dozens of warnings and two expulsions from school accompanied, however, by excellent academic results.

Genius and Recklessness, brilliant grades and not very reassuring conduct.

On July 10, 2007, he graduated with a minimum grade of 63/100, which he felt was unfair.

"They took revenge in the end, like cowards," he said about it.

In the afternoon of the same day he lost his grandfather. In September 2007 he began his university studies at the Faculty of Economics in Parma, obviously following the Marketing Course. But even here he had a lot of problems with the professors, delays and skipped lessons. Even in the classroom he left his mark. Not respecting a seat reserved for a girl, in a few minutes, he became the protagonist of a heated argument between professors, who shouted at him through microphones, and students, all while giving a show to more than 300 people considering that the lesson was in video conference with another classroom.

In short, he never does anything right!

The city where he lives is beautiful and the places he frequents impose a lifestyle different from the university one: "Here history has to be made, not studied!". Money becomes more important than the air to breathe, so he leaves his studies to dedicate himself to the world of work and to that other world that seems so beautiful and golden from the outside. But now the boy is no longer the shy and quiet one he once was. The change is radical. He joins a gym, takes care of his body worse than a woman, and starts tattooing himself all over. Extremely attentive to details. An almost maniacal dedication, from clothing to furnishings, from his look to the accessories he wears. Everything has to go in the right direction, in "his" direction.

He recalls smilingly one of the many work appointments that characterize his day, a client once told him: "Here you are not at a TV casting, here you have to make my company work".

He is cynical and ruthless with everyone, excluding no one. Two friends and his family.

Girls are more interested in him than before and he also notices a certain respect in the workplace. He has worked his way up a lot, starting from the bottom, scrutinizing and learning from the greats.

From Renzo Rosso to Silvio Berlusconi. By now the provincial boy seems to possess considerable dialectical and communication skills. After a brief but intense experience in selling services in the "telecommunications" sector, on April 1, 2009 she founded "Business Calls" together with a friend.

On January 1, 2011 she founded "GI Marketing Group®" and since September 2011 she has been collaborating with "Alleanza Assicurazioni" for the Investment branch of the company. After 1 and a half years of success she moved the registered office and set up bases in Milan, where she has lived since September 2012. Once again a new challenge, a new city, a new goal. But the Milanese didn't like him very much at first, she says, because of his "Sicilian" way of life.

As soon as he moved to Milan, he followed and managed the agenda of a well-known manager and former talent scout, the best in the Italian panorama.

During this whole period, Gianleo seemed to lose his sense of proportion, he let himself be carried away by that dangerous vortex that characterizes those environments, infuriating the one he defines as one of the best men he has ever met.

"You're the craziest of all, learn to be instead of appearing" they repeated to him, but he enjoyed it and replied: "The devil who tells me to go to heaven... the important thing is to be first, if something makes you have fun it's not wrong".

So Gianleo decided to take his own path, moving away from that world that, even if it gave him satisfaction, did not make him free and happy. "I'm opening my own company..."

If you try to ask him what he thinks about that world now behind him and you find him serene in spirit, he will most likely answer you with a phrase that he loves to repeat often and has now become famous: "I do Marketing, not advertising".

"GI Marketing Group" is just the beginning of many projects related to the world of Marketing, Communication and business strategy. Interesting and successful initiatives follow such as "GI Academy®", a brand new way of learning and learning, and "GI Aesthetic Lab®", the first Italian portal dedicated to crazy and creative people.

Gianleo Incatasciato® becomes a registered trademark producing an entire lifestyle, home and fine jewelry collection.

He is currently the testimonial of 2 companies including: a well-known Japanese restaurant in the historic center of Milan "GINKO" in more than 30 advertising panels at the Luigi Bocconi Commercial University; a jewelry store "ATLAN GIOIELLI" also in the historic center of Milan precisely in via Torino 61 where their campaigns are present in various national newspapers and magazines together with the entire Gianleo Incatasciato Design® collection.